Evaluation Q5

Evaluation Question 5:
How successful was your product?

The feedback provided from my focus group suggests that my product was successful in appealing to my target audience.
Praise regarding the thematic red, white and black colour scheme throughout my product was received suggesting that this created a cohesive link throughout all of my pages.
The photography and more specifically, the posture of my subjects effectively adhered to the generic expectations of all three members of my focus group, most coming to the consensus that 'it looks like it belongs in a Hip Hop magazine'. The style of monochromatic colour correction strongly establishes a link between the featured artist, 'AB-DUL' and older artists, provoking a positive response from members of the focus group.
The juxtaposition between heavily graffiti influenced style fonts and more bold and rectangular modern fonts further emphasised this connection, conveying a link to the 'oldschool' to the audience and generated an artist representation similar to artists the target audience are familiar with.
Overall, the conventions followed and broken by my piece worked in synergy to generate an effective product which would likely appeal to the vast majority of my target audience.

Evaluation Q 4

Evaluation
Question 4
How did you integrate technologies – software, hardware and online – in this project? 


Over the course of my project various forms of digital software were used in the formatting of my pages and digital manipulation of the used images. 
Examples of this include the use of Photoshop to manipulate images in the form of background removal and laying out of text, as well as lightroom in colour correcting my photographs. 
The video below demonstrates the process of creating my cover page. 

Evaluation Q 3

Evaluation:
Question 3
How did your production skills develop throughout this project? 


Evaluation Q 2

Evaluation:
Question 2
How does your product engage with audiences and how would it be distributed as a real media text? 

Evaluation Q 1

Evaluation:
Question 1
How does your product use or challenge conventions and how does it represent social groups or issues? 


Final Magazine Pages

Cover:

Contents:

Double Page Spread:

Page Drafts

Here I have drawn up the initial plans for my magazine pages. My shot plans convey artist representations generically conventional of Hip Hop magazines; further elaborated on in the annotations.

Cover:

Contents:

Double Page Spread:

AJA: Research Mark

Miles Orec

AO4: Undertake and apply appropriate research

Level 5	16–20	A	The ability to undertake and apply appropriate research is excellent, as evidenced in detail on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates the effectiveness of this research. Research informs the creative critical reflection to a high degree.
Level 4	12–15	B	The ability to undertake and apply appropriate research is competent, as evidenced on the blog with relevant examples of film or magazine production elements. The finished product also demonstrates evidence of this research. Research informs the creative critical reflection to a good degree.
Level 3	8–11	C	The ability to undertake and apply appropriate research is apparent at a satisfactory level, as evidenced on the blog with some examples of film or magazine production elements. The finished product also demonstrates some evidence of this research. Research will inform the creative critical reflection to some degree.
Level 2	4–7	D	The ability to undertake and apply appropriate research is apparent at a limited level, as evidenced on the blog, with limited examples of film or magazine production elements. The finished product also demonstrates limited evidence of this research. Research informs the creative critical reflection to a limited degree.
Level 1	1-3	E	The ability to undertake and apply appropriate research is apparent at a minimal level, as evidenced on the blog with examples of film or magazine production elements barely apparent. The finished product also demonstrates minimal evidence of this research. Research informs the creative critical reflection to a minimal degree.
Level 0	0	U	There is no evidence of ability to undertake and apply appropriate research.

Targets

1. Complete following tasks: Audience profile, Drafting, shot plans, DPS article, Production schedule, Final photos for all pages
2. Audience profile – follow guidance on task list and do this properly!
3. Music photographer research – discuss which ideas you will use in your own photography and how
4. Gender representation – link to your own product – will you use conventional gender representation?
5. Colour scheme analysis – add colour swatches for all pages and then show colour swatches for your own product pages
6. Title block design – discuss ideas in more detail – font styles, colours and connotations
7. Focus group video – evaluate responses in detail – how will you use this information for your own product?
8. Magazine analysis – Complete this – 3 contents pages and 3 double page spreads
9. PROOF READ AND CORRECT ALL POSTS – spelling, punctuation, grammar, capitals etc

DEADLINE: January 15 2015